Stripping away the mumbo-jumbo; a simple answer to “what is a strategy consult? A strategy consultant is an individual or agency who advise organisations on high-level decisions. They utilise their knowledge, deep research skills & creativity to provide unprejudiced & impartial guidance on often critical & larger projects - which usually carry significant risk but large rewards.
Strategy consulting is a form of Management Consulting. As the name suggests a strategy consultant will work directly or closely with key shareholders such as managing directors, CEOs, COOs, the board of directors or senior management.
A strategy consultants service clients in every format of organisation; in any sector or industry. Whether your business is a public sector body, private entities, a sole trade, an NGO or even a charity. Strategy consultants work a wide array of projects & issues.
The following YouTube video provides a fantastic overview of the life of a strategy consulting during a project.
Although, we do add that this in particular consultant works for McKenzie, a bluechip consulting consultant.
Mckenzie, Deloitte, KMPG, PwC, EY & other consulting agencies are multi-billion pound strategy consultants working on gargantuan sized issues & projects for businesses such as Ford, HMRC, British Airways and other FTSE 100 companies.
Reliable, informed & impartial advice should be accessible for all
MKTG believe all businesses should have the opportunity to benefit from the knowledge & services of strategy & management consultant.
Strategy guidance is good for peoples prosperity, it’s great for the economy & ultimately great for business & consumers alike.
The services offered by a strategy consultant perhaps haven’t been apparent to small-to-medium sized business perhaps because until recent times they have only been accessible to big pocketed large businesses.
Now the accessibility of strategy consultants is more attainable for small-medium sized business in part because of a disruption of the professional services sector that has been occurring for many years now. Smaller & more agile non-traditional consultancy businesses; such as MKTG are utilising increasingly sophisticated business models to drive down the cost of services & creating real competition for larger traditional consultancy firms.
The traditional strategy consulting model hadn’t changed in over a century - large organisations with a great pool of human resources & vast data (what was once inaccessible to the average Joe), would pore vast amounts of time & energy into finding solutions for a organisations biggest problem - for a substantial fee.
Due in part to technological advancements such as the improvement of AI, extremely powerful free software such as Google Analytics, community sourced e-commerce platforms such as Magento & affordable CRM software such as Salesforce now provide facilities & data analysis in a fraction of time that once only large consulting firms could assist with.
A significant improvement in connectivity & along with a shift towards gig-economies - strategy consultants such as MKTG can now offer once unattainable services for a fraction of the cost.
Traditional strategy consultants also relied heavily on their reputation & brand along with their consultants academic pedigree. Now thanks to a slight leveling of the playing field; smaller consultants are able to compete via social proof, decreased client risk, speed & a network of freelance specialists.
The disruption of large consulting firms has been documented significantly from the early 2000s. A report by Harvard Business Review also illustrated the “problem” for the larger consulting firms. You can read more here: Consulting on the Cusp of Disruption - Harvard Business Review - October 2013 >